Here to help with all your communications needs

We provide strategic counsel customized for your company’s unique needs, based on two decades of experience working with more than 100 technology clients. Strategic services include company launch plans, product launch campaigns, strategic guidance for defining new market categories, messaging and positioning, vertical market communications strategies, and more. Strategic counsel combines the perspective of an external voice but with the seriousness and commitment of a partner truly invested in your success.

We position your company and spokespeople as thought leaders in ways that drive visibility, marketing and sales. Thought leadership program services include identification of areas of expertise, topic development with subject matter experts, training of spokespeople, and tactical initiatives that generate opportunities for media interviews, guest columns, media Q&As, speaking engagements, awards opportunities and other thought leader visibility.

We generate media visibility for your company, products, and services that reach key external audiences such as target customers, potential partners and potential investors. Media relations services include support for company news, product launches, vertical market campaigns, thought leadership campaigns and participation in media coverage of trending news. We have a track record of successful media relations with target media ranging from niche technical journals to broadcast tv and from local business publications to the most influential financial media in the world.

We secure access to influential industry analysts who play such a critical role in shaping the buying choices of customers in the technology industry, allowing you to brief and consult with analysts regardless of whether you are a paying client of the research firms. Analyst relations services include strategic guidance for analyst campaigns, preparation of analyst materials, coordination of briefings and analyst requests and guidance about how to maximize the value of both unpaid and paid analyst relationships.

We produce the content that serves as an engine for your PR program and many of your marketing activities, including development of white papers, news releases, blog posts, guest articles for magazines, presentations for conferences and more. Ghostwriting is an area of specialization, having written hundreds of guest articles for technical and business publications on behalf of executives, engineers, programmers and other technical professionals. These content services allow spokespeople to fulfill requests for their commentary and expertise without being burdened by the time commitment of an ongoing pipeline of requests.

We provide strategic counsel and tactical support as needed for companies facing issues that require effective crisis communications. Crisis communications services include messaging development, media preparedness training, media monitoring, rapid response to emerging issues, and coordination of timely communications across multiple platforms.

We provide support to companies in a number of other communications areas – including social media and internal communications. We also work in a number of ways to align with a company’s needs, including as an extension of your in-house PR team or as a virtual communications department for companies without in-house resources. We also collaborate closely with your in-house personnel and external marketing vendors to ensure that PR is successfully integrated with the rest of your marketing communications efforts.